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Expert Marketing Strategy
Maximum Results, Minumum Time
Team Leadership & Development
Flexible &
Cost-Effective
Marketing leadership that fuels real results
Every business needs marketing... most don't need a full-time CMO. Leverage expert leadership and strategy to rapidly grow your DTC business, without the burden of a full-time hire.
What is a Fractional CMO?
A fractional CMO is the part-time Chief Marketing Officer responsible for leading the marketing strategy and managing your marketing department. Fractional CMOs typically work with businesses who need expert strategy and leadership, but not in a full-time capacity.
A great fractional CMO will dig deep to understand your unique goals, find out what has and hasn't worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also develop the vital systems and processes to make your marketing a reliable asset to your company.
That’s what I do for DTC Ecommerce and SaaS companies looking to take their marketing to the next level. I’d love to hear what your goals are… and help you reach them with strategic leadership that drives real results.
How to know if you need a Fractional CMO
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You're struggling to see real business impact from your current marketing efforts
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You lack clear marketing strategy and leadership aligned with your business goals
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You're not leveraging data to fully understand your market and campaign performance
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You're struggling to drive sustainable results amongst increasing costs & competition
The businesses I work with see:
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Lower CACs and maximum ROI in minimum time
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Enhanced user journey and higher conversion rates
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Stronger brand identity, pricing power and profitability
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Increased team productivity for real business outcomes
A partner at your side
It can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time.
I'm Sarah, a Fractional CMO based out of Denver, CO with extensive experience launching and scaling over 72 DTC Ecommerce & SaaS companies. I love solving marketing problems and guiding teams to win with their strengths.
Focused on strategic partnership and core business outcomes, I embed into your organization, providing high-leverage marketing leadership and strategy to achieve our shared goals.
In just 15-minutes, I can tell you if a Fractional Chief Marketing Officer will be a good fit for your team. So book a call now to get started!
What will I do as your Fractional CMO?
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Develop short and long term marketing strategy
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Refine your brand positioning and messaging
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Conduct research and map out your customer journey
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Optimize customer acquisition, retention and loyalty
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Improve website user experience and conversion rates
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Manage KPIs and reporting to improve marketing efficiencies
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Lead, train and develop the marketing team
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Continuously optimize systems, processes and campaigns
Let's Work Together
Get high-level strategic guidance for your business to fuel sustainable long-term growth. With regular check-ins, I'll unsure your team stays on track, and that campaigns are continually optimized for your business' success.
Starting with a comprehensive discovery questionnaire and audit, cumulating in a high-octane 4 hour session together to build a tailored strategy and essential next steps for your business to start seeing measurable impact.
Leverage my expertise the way you want, with three unique offerings.
Half Day
Strategy Consult
Fractional Chief
Marketing Officer
Ongoing Advisor
I embed into your team as your KPI-driven fractional marketing leader, diving deep into your business needs to develop a comprehensive marketing strategy, prioritize campaigns, and establish reporting. I'll work directly with your marketing department to optimize systems and lead execution of my strategy.
Here's what to expect
1
Call
Schedule a 15-minute intro call to see if a Fractional CMO is a good fit for your business.
2
Strategy
Next, we'll get on a longer call to deep dive into your needs, and I'll work on your custom proposal with recommendations and next steps.
3
Transformation
In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Devon Hillard
Black Magic
“Sarah and her team have done amazing work for several businesses I have been involved with. They spend the time to really understand the business, the brand voice, and the customers. From landing page design, creative asset development, and ad campaign management, they have consistently delivered excellent results. It’s rare to find a Marketing firm that actually delivers, which is why I’ve engaged Smoothiecom on project after project!”
Daniel Pike
Dermeleve
"Sarah is a talented and hard working marketer. She started with us as a landing page and ads manager, and then became our fractional CMO in 2023.
She brought with her a small team of professionals, who she managed, covering design, email marketing, ad buying, etc. It was all turn-key, which was crucial for us as a small business. We grew from negligible sales to over $1.2mm in 2023, finishing the months of Jan and Feb 2024 at a nearly $3mm ARR.
I would recommend Sarah / Smoothiecom to any small business who needs a wide set of skills and resources to boost them in their startup or early growth stages, or just looking to kick their marketing into the next gear."
Winter Wall
Kebon Co.
"Working with Sarah is seamless, she is creative, detail oriented and makes things happen! Would absolutely recommend working with Sarah and Smoothiecom."